Two Sides Copywriting

Letting written copy shine through strategic web design.

Website Design & Photography Direction

Two Sides is a Hamilton-based content and copywriting service for small to medium sized business, organisations and agencies. Two Sides hired Forme to create a playful, professional, high-end website that reflects the quality and style of writing and enables Two Sides to attract valuable clientele.

Two Sides found their existing website no longer reflected the welcoming, fun, quirky, yet professional feel of their writing style. A complete design, structure and content refresh was required, whilst retaining and improving the site’s SEO where possible. The website design process was also leveraged to further develop the surrounding brand identity, to be implemented across photography, stationery and social media as well.

Throughout the design process, playful and fun was the name of the game. Steering away from typical content layouts, we let Two Sides’ copy dictate the flow of the website. Building in interactive elements, engaging formats and a fun colour scheme, we brought back a sense of life to the site.

Since the launch of the new website, Two Sides have felt secure in increasing their prices and have had ideal clients come through the website encouraged and excited to work together.