struan macdonald artist

A professional brand and website that would be as identifiable and memorable as the artwork itself

Brand identity and website design

Struan Macdonald needed a refined brand identity and user-friendly website that would allow his artwork to take centre stage and reinforce the professionalism and integrity of his work.

Struan specialises in landscape painting, capturing the ruggedness and drama of New Zealand’s wilderness, featuring depictions of forest, alpine and coastal environments. Bringing his artwork sales into a user-friendly online platform would provide Struan with pivotal tools to scale his business.

Utilising Struan’s artwork as key inspiration, we developed a strong brand identity that would serve as the foundation for the business’ marketing long-term. We researched and iterated to ensure we set this brand apart from its competitors, to be as identifiable and memorable as the artwork itself.

Simplicity, sincerity and scalability was the primary focus. The result is a modern, clean brand that supports the artwork’s presence. The simple, user-friendly website provides an effective space for online sales across the globe, seeing the business grow and expand in years to come.