Maria Pomeroy Interiors

Using design to target an ideal clientele

Brand Identity Design & Website Design

Maria Pomeroy Interiors is an independent interior designer based in Christchurch, specialising in kitchens and full-service interior design for architectural homes, new builds and renovations. Maria approached us to refresh her brand and website to better align the brand to her design style and more effectively target her ideal clientele.

Maria’s work truly speaks for itself, so naturally we brought elements from her design style into the brand design. The overall goal was to bring a sense of calm and wonder through organic, natural, biophilic motifs.

Using rough, textural brand patterns, combined with clean elegant typography, we worked on building a sense of high-end meets earthy. Unique in its colour palette, the final brand design balances earthy, organic tones, with warm, contrasting brights. We developed a library of logo variations to provide Maria with assets for every application, creating long-term versatility.

The emotional goal for the website design was to create a sense of wonder for what’s possible in visitor’s own spaces. The practical goal for the site was to increase enquiries from quality leads. Using Squarespace, we did just that. Developing a custom website design that heroes Maria’s work in photography and builds client trust through user-experience, clean design and a strong sense of the unique approach Maria brings to the market.