hard graft drainage

Garnering a high-end clientele

Brand Identity Design, Website Design & Photography

Hard Graft Drainage are a Christchurch-based, certified drain laying company. Specialising in new housing, repairs and alterations, light commercial and blocked drains, Hard Graft focus on authenticity and originality, values that run throughout their work.

Hard Graft Drainage needed a bold, versatile and timeless brand and website that would legitimise the business to builders and project managers and garner a higher-end clientele.

Our goal was to retain the clean, minimal feel of the existing logo, building off of that a modern, sophisticated and user-friendly brand and website that oozes feelings of quality and genuine connection.

Making simplicity a priority, we found inspiration in piping shapes, clean lines and the overall down-to-earth attitude of the team. Making drain laying look aesthetic, clean and approachable, we generated a toolbox of brand photography, logos, patterns and other assets for the team to utilise for years to come.

The developed website also reflects this simplicity, with simple navigation, clear communication and a seamless flow from tagline to contact.

Our work with Hard Graft Drainage has resulted in legitimacy, trust and cohesion around the brand, with an ease of use that will service Hard Graft and their mission long term.