Cameron & Co lawyers

Intuitive website development that supports long-term business success

Website Design, Development & Brand Photography

With a strong client focus and down-to-earth approach, Cameron and Co set themselves apart among Canterbury law firms. To promote what makes Cameron & Co unique, Forme was approached to implement a complete website overhaul that would professionalise the firm’s digital presence and grow alongside the business.

The firm’s existing website was under-utilising digital marketing opportunities and making ongoing updates time-intensive and costly. Our goal was to create a modern, user-friendly website that prioritises simplicity and easy ongoing updates, while speaking directly to Cameron & Co’s target market.

Focusing on authenticity and steering away from the common clinical, corporate feel found among law firms, we shot custom brand imagery that highlight the interpersonal connections between team members and their clients. Highlighting the values of Cameron & Co and their approachable point of difference.

Redesigning the entire site using Cameron & Co’s recognisable brand as a guide, we simplified the navigation and page layouts, focused on ease of use for all website visitors, and brought a clearer, more refined design style to the site.

Through the development phase, we created a simple back-end set up with custom sections that enable staff to take ownership of their new site and make ongoing updates simple, fast and cost-effective.

The result is a high-performing, modern website that not only beautifully represents the Cameron & Co brand, but creates an ease of use for both the website visitor and the Cameron & Co team.