• Islay Wharton

The Why Within the Brand

Every brand needs a purpose and every business needs a mission.


Why?


Because a business' success is limited without the driving force of a greater purpose. What is the business' core identity? What does the business fall back on in tough times?


This is the why within the brand.


Gone are the days you can set up shop and sell a product or service that fulfils a need in a community. Most businesses now function in over-saturated markets and the need for strategic branding, unconventional marketing and exceptional business acumen is unparalleled. The central point for all of this is a strong why, a competitive mission or a deeper purpose.


Forme Creative Studio exists to support good-hearted businesses to make a positive impact and excel in their industries. Through cutting edge design and strategic business expertise, Forme builds stunning brands that influence, websites that convert and experiences that resonate.


This is Forme’s mission - now it's time to develop or refine yours.


What are you here to do and how will you make it happen?


This is the core of your brand mission. Think deeply about the impact and value of what your business offers. How does this make people's lives better? Who do you help? What can your business begin to pursue that will bring value and change lives?


Not only are consumers deeply attracted to companies with charitable endeavours or selfless enterprises, but internal motivation is developed when employees have a strong understanding and empathy for the greater mission.




If your business is ready to define it's mission and core identity - please get in touch!